A new book documenting 50 years of Welsh Mod

Welsh Mod: Our Story is a project that will culminate in a high-quality, hard-back photographic book of 150 pages plus, documenting the roots and revival of the mod sub-culture in Wales from the 60s through to the present day. We will be speaking to Welsh musicians, fashion designers, film directors, DJs, record collectors and scooter enthusiasts about what mod means to them and how it has changed their life.


We’ve reached our Kickstarter target!

The book is a crowd-funded project launched on Kickstarter. To date our backers have pledged over £8,500 to help bring this project to life. Thank you to everyone that pledged and to all those that have shown an interest and offered encouragement. Please check the blog for the latest updates as we start work in earnest to capture the spirit of the Welsh Mod.

Latest updates


  • “Mod to me is about being open and not being closed. There are no rules. It’s not just about the 60’s and scooters, it’s also about fashion and nice design – it’s about getting the best of everything and being open to all cultures.”

    Eddie Crole
    DJ and Mod, Porthcawl
  • “Me and my friend Mike Vincent found this shop called The Regal in London and got quite friendly with the owner. Cardiff had quite a limited choice of clothes at the time – particularly the psychedelic stuff we were interested in.”

    James Parker
    DJ and promoter, Cardiff
  • “By the age of 12 or 13 I was a proper weirdo. I’d be going into school raving about Georgie Fame’s ‘Somebody Stole My Thunder’ – and the kids at school would be like: “What are you talking about? We are into Level 42!”

    Jonny Owen
    Writer and film director
  • “Anything to get an edge. Rounded jacket fronts. Two three and even four button jackets. The boxy Italian jackets had short side vents maybe two or three inches long at the most.”

    Jeff Banks
    Fashion designer
  • “I was 19 when I got my first scooter. I had no wing mirrors simply because I couldn’t afford them. It was lucky that I could afford the the crash bars and the screen.”

    Geoff Nicholas
    Original mod, Gwent
  • “My red denim jacket with dogtooth trousers was my trademark look. The trousers would usually be second hand too because they would be better fabric. I would wear them with suede shoes. I even used to carry a suede brush around with me.”

    Paul Mansfield
    Mod, Newport

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If you want to find out more about the book or have stories you want to share please email us or visit our Facebook page.

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Dovetail Communications Limited
4 Ynys Bridge Court, Gwaelod-Y-Garth
Cardiff, CF15 9SS, UK

Pledge on our Kickstarter page